Judging Criteria

Marketing/Promotion Categories

Best Logo
  1. Originality - uniqueness of design
  2. Use - consistent use of logo within collateral material.
  3. Adaptability - Easily reproduced for a variety of media in color and black and white.

Best Collateral Package or Brochure
  1. Originality - concept & uniqueness of design
  2. Clarity of Message - Information is conveyed successfully
  3. Branding - consistency throughout series

Best Direct Mail
  1. Originality – concept & uniqueness of design
  2. Clarity of Message - Information is conveyed successfully
  3. Branding – consistency throughout series

Best Print Ad
  1. Originality – concept & uniqueness of design
  2. Layout / Readability - visual impact, recognition & appeal

Best Billboard
  1. Originality - uniqueness of design
  2. Concept - signage accurately depicts builder/community
  3. Layout - visual appeal of billboard
  4. Readability - visual impact & recognition
  5. Execution - successfully conveys intended message

Best Video — Brand/Corporate
  1. Originality - uniqueness of the video concept
  2. Concept - is it appropriate to reach the target audience
  3. Quality of production
  4. Effective communication of the business to the consumer/communicates the correct image
  5. Overall concept, production, accuracy, etc.
  6. Execution - Success rate

Best Video — Community/Model
  1. Originality - uniqueness of the video concept
  2. Concept - is it appropriate to reach the target audience
  3. Quality of production
  4. Overall concept, production, accuracy, etc.
  5. Execution - Success rate

Best E-Mail Campaign
  1. Originality – concept & uniqueness of design
  2. Clarity of Message – information is conveyed successfully
  3. Branding – consistency throughout series
  4. Execution - quality of final product

Best Social Media Campaign
  1. Originality – concept & uniqueness of design
  2. Clarity of Message – information is conveyed successfully
  3. Execution - quality of final product

Best On-line Digital Ad (example: banner, skyscraper, etc.)
  1. Originality – concept & uniqueness of design
  2. Clarity of Message
  3. Layout / Readability - visual impact, recognition & appeal

Best Virtual Tour
  1. Originality - uniqueness of design
  2. User - speed and ease of navigating through and/or interactive options of the tour
  3. Concept - Clearly depicts floor plan square footage, use of space, flow of home
  4. Overall Visual Impact - variety of viewing angles, lighting, 360 degree rotating views

Best Web Site
  1. Originality - uniqueness of design; visually appealing
  2. Concept - Depicts Company or Organization
  3. Layout/Readability - ease of navigation and immediate contact information; function and usability
  4. Content – depth of content
  5. Execution - overall success of navigation, content and design

Best Overall Marketing Campaign
  1. Originality
  2. Concept - is the goal reflected in the media mix?
  3. Execution - is a consistent message conveyed?

Best Realtor® Promotion
  1. Originality - uniqueness of promotion
  2. Concept - overall concept
  3. Collateral - continuity of promotional materials
  4. Execution - successful blending of promotional components

Best Consumer Promotion
  1. Originality - uniqueness of promotion
  2. Concept - overall concept
  3. Collateral - continuity of promotional materials
  4. Execution - successful blending of promotional components

Best Special Event/Charity/PR Campaign
  1. Originality - uniqueness of the program
  2. Concept - overall concept
  3. Collateral - continuity of promotional materials
  4. Did it benefit the community or the target market?
  5. Success rate for the project
  6. Execution - successful blending of promotional components

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Design Categories

Best Model Merchandising
  1. Furnishings - selection of furniture, placement and space planning
  2. Backgrounds: a) flooring b) window treatments c) wall and paint treatments d) choice of textures and materials
  3. Architectural features and accents
  4. Use of color
  5. Use of accessories
  6. Impact, execution and accomplishing of themes (where applicable)
  7. Innovation & creativity - over impact of the interior space and furnishings

Best Floorplan
  1. Interior Features of the floorplan: a) Liveability b) Functionality c) Flow d) View corridors e) Storage f) Architectural features
  2. Overall use/flexibility of space within the square footage.
  3. Innovation & creativity - meeting needs of today's buyers

Best Remodeling Project of the Year
  1. Interior Features of the floorplan: a) Liveability b) Functionality c) Flow d) View corridors e) Storage f) Architectural features
  2. Overall use/flexibility of space within the square footage.
  3. Innovation & creativity - meeting needs of today's buyers

Best Custom Home (under 30 homes per year)
  1. Interior Features of the floorplan: a) Liveability b) Functionality c) Flow d) View corridors e) Storage f) Architectural features
  2. Overall use/flexibility of space within the square footage.
  3. Innovation & creativity - meeting needs of today's buyers

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Individual Achievement Categories

Design Studio Professional of the Year
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Salesperson of the Year - Associate Member
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Sales Director of the Year - Associate Member
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Shining Star Award in Sales Support
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Shining Star Award in Marketing Support
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

One to Watch
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

"Rookie" Salesperson of the Year
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year (Under $200K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($201-250K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($251-300K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($301-350K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($351-400K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($400-$450K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($451-$500K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($501-$550K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($551-$600K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($601-$650K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($651-$700K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($701-$750K)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($751-$850)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year ($851-$1M)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Salesperson of the Year (Over $1M)
  1. Professional Demeanor - How well did the individual present themselves both in video and in written statement
  2. Communication - How well did the individual address the applicable questions in concise, clear reponses
  3. Selling Approach and Technique - How does the individual approach challenges and apply applicable techniques
  4. Overall accomplishment of results/success/goals

Internet Sales Coordinator of the Year
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Internet Marketing Coordinator of the Year
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Marketing Manager/Director of the Year
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Area Sales Manager of the Year
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

Sales Director of the Year
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

VP of Sales of the Year
  1. Communication - How well did the individual address the applicable questions in concise, clear reponses
  2. Personal Development & Growth
  3. Teamwork - How well did individual address team challenges
  4. Overall accomplishment of results/success/goals

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Community Awards

Best Community Amenity of the Year
  1. Entrance/Curb Appeal
  2. Overall appeal of Community Infrastructure/Landscaping
  3. Overall appeal of Community Amenities and offerings based upon number of homes and/or price point
  4. Use of Signage - Brand Continuity
  5. Overall appeal, accessibility, functionality of outdoor common areas
  6. Pedestrian-Scaled & Pedestrian-Friendly
  7. Is overall community aesthetic, landscape and hardscape cohesive, welcoming and in-keeping with community price points?

Best Community Entrance of the Year
  1. Entrance/Curb Appeal
  2. Overall appeal of Community Infrastructure/Landscaping
  3. Overall appeal of Community Amenities and offerings based upon number of homes and/or price point
  4. Use of Signage - Brand Continuity
  5. Overall appeal, accessibility, functionality of outdoor common areas
  6. Pedestrian-Scaled & Pedestrian-Friendly
  7. Is overall community aesthetic, landscape and hardscape cohesive, welcoming and in-keeping with community price points?

Best Multi-Family Attached Community of the Year
  1. Entrance/Curb Appeal
  2. Overall appeal of Community Infrastructure/Landscaping
  3. Overall appeal of Community Amenities and offerings based upon number of homes and/or price point
  4. Use of Signage - Brand Continuity
  5. Overall appeal, accessibility, functionality of outdoor common areas
  6. Pedestrian-Scaled & Pedestrian-Friendly
  7. Is overall community aesthetic, landscape and hardscape cohesive, welcoming and in-keeping with community price points?

Best Detached Single Family Home Community of the Year (up to 500 units)
  1. Entrance/Curb Appeal
  2. Overall appeal of Community Infrastructure/Landscaping
  3. Overall appeal of Community Amenities and offerings based upon number of homes and/or price point
  4. Use of Signage - Brand Continuity
  5. Overall appeal, accessibility, functionality of outdoor common areas
  6. Pedestrian-Scaled & Pedestrian-Friendly
  7. Is overall community aesthetic, landscape and hardscape cohesive, welcoming and in-keeping with community price points?

Best Detached Single Family Home Community of the Year (over 500 units)
  1. Entrance/Curb Appeal
  2. Overall appeal of Community Infrastructure/Landscaping
  3. Overall appeal of Community Amenities and offerings based upon number of homes and/or price point
  4. Use of Signage - Brand Continuity
  5. Overall appeal, accessibility, functionality of outdoor common areas
  6. Pedestrian-Scaled & Pedestrian-Friendly
  7. Is overall community aesthetic, landscape and hardscape cohesive, welcoming and in-keeping with community price points?

Best Master-Planned Community of the Year
  1. Entrance/Curb Appeal
  2. Overall appeal of Community Infrastructure/Landscaping
  3. Overall appeal of Community Amenities and offerings based upon number of homes and/or price point
  4. Use of Signage - Brand Continuity
  5. Overall appeal, accessibility, functionality of outdoor common areas
  6. Pedestrian-Scaled & Pedestrian-Friendly
  7. Is overall community aesthetic, landscape and hardscape cohesive, welcoming and in-keeping with community price points?

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